Introduction This law was given by Gossen. It is also known as :- Proportionality Rule, Law of substitution, Law of maximum satisfaction, Law of Indifference, Gossens second law. This law tells us how a consumer maximises his total utility. Marshall defined it as "If a person has a thing which he can put to several uses, he will distribute it among these uses in such a way that it has the same marginal utility in all." Explanation Every consumer has unlimited wants but his money income is limited. So he will allocate his given income in such a way that he gets maximum satisfaction from every purchase. For this he will compare the marginal utilities of different commodities he wants to buy and also the marginal utility of each commodity to its price. Since each commodity has a price of its own, the consumer will so allocate his budget on food, clothing, recreation and medical care, etc, that each good will give him same marginal ...